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sourcingjournal.com > denim > denim-brands > true-religion-new-year-new-true-campaign-chelley-bissainthe-1234795246

True Religion Unveils 'New Year, New True' Campaign

True Religion Unveils 'New Year, New True' Campaign1+ week, 2+ day ago   (244+ words) True Religion's new campaign is resonating with consumers. Last month, the Los Angeles-based denim brand launched "New Year, New True," a digital, social, e-commerce and retail campaign starring media personality and entrepreneur Chelley Bissainthe and artist/rapper Kalan.FrFr. Styled…...

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sourcingjournal.com > denim > denim-brands > true-religion-captivating-new-audiences-tina-blake-1234747365

From Legacy to Relevance: How True Religion Is Captivating New Audiences

From Legacy to Relevance: How True Religion Is Captivating New Audiences7+ mon, 3+ week ago   (801+ words) Tina Blake, True Religions senior VP of men's and women's design and brand image, discusses how the Y2K brand is scaling and meeting new consumers. A powerful blend of nostalgia and Gen Z's embrace of Y2K fashion has propelled True Religion back…...

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